by Paul Baetens

Pioneering the Future: Early Rider's Commitment to Revolutionary Children's Bikes

Welcome to the inaugural post on Early Rider’s blog for dealers – ...

Welcome to the inaugural post on Early Rider’s blog for dealers – a platform dedicated to insights into the children's bike industry, innovations, and impactful stories from our brand. At Early Rider, our mission extends beyond crafting exceptional bikes for children; we strive to inspire a lifelong journey of adventure and discovery.

The Early Rider Story: Early Rider's journey began with a vision to revolutionise children's cycling. From a modest idea ignited by a father’s passion, we have grown into a globally recognised brand, boasting 18 years of industry experience, over 500,000 bikes sold, and a presence in more than 35 markets. Our growth is a testament to our unwavering commitment to quality, innovation, and understanding the true needs of young riders.

Innovations in Children's Cycling: At the core of Early Rider’s success are our pioneering innovations. The 'Belter', with its groundbreaking belt drive system, transformed the urban kids' bike market. The Velio, a world-first for the category, allows two-wheeled exploration for children in their golden developmental window, redefining early cycling experiences.

The Importance of Dealer Partnerships: Our dealer partnerships are crucial in broadening the impact of our mission. By collaborating with like-minded businesses, we extend the reach of our pioneering products, ensuring more children worldwide can experience the joy and freedom of Early Rider bikes. These partnerships are more than just transactions; they are collaborative relationships that share in our vision of shaping a more adventurous, active future for the next generation.

Support and Collaboration: To our dealers, we offer not just products, but a partnership built on support and mutual growth. Our dedicated team provides comprehensive technical assistance, bespoke order capabilities, and a willingness to collaborate on unique projects. We believe in working closely with our partners to ensure our shared success.

Sustainability and Future Focus: Sustainability is not just a concept for us; it’s a guiding principle in our design and production processes. We’re committed to creating bikes that not only stand the test of time in quality but also in environmental responsibility. Our forward-thinking approach is about preparing the next generation to be more connected with the world around them, rather than just with devices.

Invitation to Join the Early Rider Family: We invite you to join us on this exciting journey. Whether you’re a retailer, distributor, or looking for a unique collaboration, there’s a place for you in the Early Rider family. Together, we can continue to break new ground in children’s cycling and create experiences that will shape a lifetime of adventures.

At Early Rider, we are more than a bike company – we are a community of innovators, dreamers, and adventurers. We look forward to forging new paths, exploring new possibilities, and building lasting relationships through our dealer partnerships. We welcome your ideas, feedback, and partnership inquiries as we continue to ride towards a brighter, more adventurous future.